Milani Keep It Full Glossy Plumping Balm Review & Swatches

Milani Hold It Full Shiny Plumping Balm ($15.99) is new, everlasting 3-in-1 plumping lip balm out there in 12 shades that provides shine, colour, moisture, and quantity to lips that launched with the Milani Spring 2025 Assortment. I picked up a shade at ulta.com and I’m in love with this system and will probably be going again for extra shortly! Use code 393244 for $5 off at Ulta as a result of actually, close to $16, is fairly costly for this system!

Let’s check out my evaluate and swatches under.

Milani Hold It Full Shiny Plumping Balm does certainly seem like Tarte’s Maracuja Juicy Lip nevertheless it isn’t a dupe by any means. The packaging is similar click on to up pen as Tarte’s however once more, the system is quite a bit completely different. Accessible in 12 shades this can be a 3-in-1 lip balm system versus the Tarte’s system which is marketed extra as a lipgloss. A single shade is $15.99 and the dimensions is 0.074 oz. Formulation-wise it’s quite a bit balmier than merchandise like ColourPop So Juicy Plumping Gloss Balm, E.L.F. Pout Clout Lip Plumping Pen, and NYX Fats Oil Slick Click on. However the costs do fluctuate on every! For comparability NYX’s are $11 and 0.07 oz, Colourpop are $10 every and 0.07 ounceseach, the E.L.F. are $8 on the similar measurement, and Tarte are $24 and 0.095 ouncesin measurement. Milani’s are 0.074 ounceswhich is definitely the closest to Tarte’s measurement and $16 every. Nonetheless, on this planet of drugstore make-up they’re by far the most costly. I really like the system however as I stated in my latest Milani Conceal + Excellent Blur Out Pores and skin Tint the costs are fairly excessive on drugstore make-up these days. The great factor is there are at all times offers on drugstore make-up which makes issues much more simpler to digest however I do know I’m not alone seeing costs like this and considering wow, issues have actually gone up!

Milani did an impressive job with the Spring launches this yr. I really like this system. It’s a whole lot completely different in comparison with a number of the formulation we’ve seen. Primarily, I feel it’s extra balmy and thicker. It’s certainly a 3-in-1 system that will get you the shiny of a gloss, moisture of a lip balm, and the pigment of a sheerer lipstick. I solely bought the shade Honey to date which is a beautiful tan nude however I’ll be buying extra quickly. This has a melty balm consistency. It isn’t tremendous light-weight however does have a brilliant moisturizing really feel on lips and hugs them in a pleasant hydrating hug. It isn’t cheesy or sticky however it’s a product you understand you might have in your lips so don’t count on one thing light-weight. It creates a juicy, shiny layer on lips. I’ve drier lips so this system is ideal because it retains my lips good and moist by way of the wear and tear. The shade I bought wasn’t extremely pigmented however it’s a very good my lips however higher nude. It wears for round 4 hours and the shine stays robust throughout that point. The colour doesn’t migrate nor does it feather and it seems clean, tremendous shiny, and exquisite on my lips. It’s imagined to have a plumping impact and I’d say you do get a sure fullness as a result of balm, thicker system nevertheless it doesn’t have a taste or perfume like peppermint or cinnamon so no tingling or plumping motion from substances like that. It does have a mix of nourishing oils and butters like mango seed butter, apricot oil, pomegranate oil, and Kalahari melon oil.

As with all pens like this you must watch out how a lot you swivel up as they don’t swivel down. You solely want somewhat bit to your complete mouth. An excessive amount of will outcome within the product breaking off once you apply it and once you go to place the cap again on. Simply swivel up somewhat and if you happen to want extra simply go in and swivel extra up.

Milani did a fab job with this system. Yeah, the worth is a bit excessive however as I stated when was the final time any of us have paid full-price for drugstore make-up? I’ll be watching out for a sale to haul extra of those quickly!

The place to purchase

Ulta